Saturday, June 12, 2010

The Truth of the matter

The truth is that the market (as measured by the Dow) is at the same level it was 10 years ago. So the important way to invest is not by investing in the "market" You do not buy whole grocery store when you go food shopping and neither should you buy the stock market. By selecting individual issues that give you what is right for your appetite you can live a long and healthy life.
For some AT&T and Royal Dutch Shell because of strong dividends and balance sheet are good investments. For me, I love to look at companies that have come from the fires of hell and show great long term potential (currently long term for me is a year). Right now I have 7 stocks in my trading portfolio. 6 are not doing well (down a little and up a little), but one (Las Vegas Sands) is doing so well that it is making up for the others and giving me a great overall return. The key to investing, in addition to all that I laid out in the list of 10 last week, is ask ask ask. If you are conservative buy conservative stocks if you are a trader, buy trading stocks. The only way you will know which is which is do your home work. My biggest laggards right now are CitiBank and Ford. Am I going to sell them, Absolutely not, I will buy more if the price goes lower. These stocks are an easy double or triple in the next two years. How about Ruby Tuesdays, next time you are hungry stop in and look at how many tables are full at dinner time. Ask the manager how business is doing compared to last year. Ask him if people like the new menu. Soon you will be looking at where you do business in a different light. Ask yourself. If I could buy the entire company would I? If the answer is yes, go look at the earnings on the internet. Are they growing? Is debt beging reduced? Are same store sales increasing. Buy buy buy. Oh and just a word to the wise, do not believe the talking heads on TV. They are selling advertising time, not stocks.

Say amen somebody

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